In this episode, host Eric Remer sits down with Krista Ripma, the founder of Authentic Audience, to explore the power of authenticity in branding and marketing. Krista shares her journey of building a purpose-driven business, the mindset needed to push past fear and doubt, and how transparency and storytelling can foster genuine customer relationships. This conversation is filled with valuable insights for entrepreneurs looking to establish a strong brand identity while staying true to their values.